Our mission
To empower aspiring professionals by bridging the gap between education and employment. Every graduate leaves highly skilled and able to thrive in domestic and international markets.
About ISPD
An institute built on ethical selling
ISPD was founded to close a gap most companies ignore: proper business development training. We hand-hold aspirants through their career struggles so they can move forward with confidence.
Mission and vision
Our vision
To be recognised internationally as the gold standard in ethical and professional sales education. We are building a community of sales leaders who earn well and are champions of integrity.
Nurturing you is what makes us happy. We believe true success lies in earning client trust, and we equip you to grow your career with integrity.
The story
ISPD, the Institute of Sales and Professional Development, is a partner in shaping high-performing professionals and hand-holding them towards a more satisfying career.
We saw an industry-wide problem: ignorance towards holistic sales education and smooth career building in corporates. It hurt careers and left people feeling lost. That became our motivation to hand-hold young aspirants through their career struggles.
Whether you are a recent graduate, a sales professional aiming to climb, or an entrepreneur building a business, the programmes are built for you. Master faculty and a strong emphasis on practical learning give you the confidence and competence to reach your goals.
Every programme follows an A to Z career development approach, with peer-to-peer learning in a high-energy environment. ISPD is ISO 21001:2018 certified.
What we believe
Nurturing you is what makes us happy
We deliver value by hand-holding students towards success, not by handing over a slide deck and a certificate.
Ethical selling wins
Sales is too often associated with pushy tactics. We champion ethical and professional selling, because trust is what clients reward.
Trust is earned
True sales success lies in earning customer trust. Every technique we teach has to pass that test.
Integrity pays
You will graduate as a trusted advisor, a skilled communicator and an ethical professional, and be rewarded for it.
Practice beats theory
Master faculty, real-life scenarios and practice with peers, so you gain competence and not just knowledge.
Nobody is left behind
Batches stay small and mentorship continues for six months, because the early months of a new role are the hardest.
Our approach
Engaging and personal attention
You are engaged visually, through discussion and through practice, with no more than 10 to 15 students in a batch.
Internship
An optional internship offers extended exposure, practical training, mentorship and networking.
Certification
Get professionally certified by ISPD and the internship partner, to stand out in the job market and raise your market value.
Peer-to-peer learning
Learn along with your peers and build a network of professionals that stays with you.
Placement assistance
Our network of HR professionals supports you with interview preparation, resume writing and interviews with leading companies.
Mentoring
Six months of one-to-one mentorship with the coaches, to help you handle the early struggles of settling into a new job.
Your coaches
Simon Sayan
Founder and head coach
Simon Sayan is an ambassador of ethical practice and genuine education. His focus is on helping you discover your hidden talents, become a confident professional and build your career. You just need to be ready to level up.
- 15+ years in corporate sales and business development
- Worked with Fortune 500 groups including TATA and Mahindra
- Globally certified Transformational Sales Coach
- Certified NLP practitioner
- Approved by IAPCCT and ICF
- Master Trainer accredited by the Asian College of Teachers
- Master Trainer accredited by the European International University
- 1000+ students transformed
Dr. Rosy Lidia
Emotional Intelligence coach
Master trainer, educator and writer with a decade of teaching experience in Emotional Intelligence, an internationally certified Learning and Development trainer and a doctorate in English literature.
- Internationally certified Learning and Development Trainer
- Master trainer, educator and writer
- A decade of teaching and training experience
- Triple masters: English Literature and Language, Philosophy, and Business Administration (HRM)
- Doctorate in English literature and language
- Haggai trained leader
- Author of two published anthologies of poetry
Ruchi shah
Leadership & EI coach
Ruchi Shah is dedicated to building strong leaders and driving real business results. Her focus is on helping you master sales strategy, lead teams with emotional intelligence, and move forward in fast-changing work environments. You just need the drive to grow.
- 20+ years of cross-functional corporate experience
- Expertise across Consulting, Technology, and GCCs
- Specialist in Strategic Sales Projects and Go-to-Market models
- Enneagram Certified Coach
- Certified in Project Management and Advanced Data Analytics (IIMK)
- Sales Certification from NIS Sparta
- Co-creator of Design Thinking Programs with HEC Belgium
- Currently pursuing Generative AI Prompt Engineering
A letter from the founder
To our future sales leaders, innovators and trailblazers, welcome.
ISPD was born from a passion for sales, not as a transaction but as a craft, a science and a catalyst for growth. I was once a young graduate myself, full of ambition and ideas. I learned quickly that sales skills are the fuel that launches a career with less struggle and more growth.
My own journey in sales has been filled with victories, setbacks and countless lessons. Through those years I discovered that sales success is not merely about closing deals. It is about creating value in people's lives and building genuine, long-lasting connections. That is what drove me to create an institute that gives people the knowledge, skills and mindset to excel.
I see in you the potential to change how business is done. Whether you are a recent graduate eager to launch your career or a young entrepreneur seeking to expand, mastering sales will open doors. I envision sales professionals who are not just skilled negotiators but trusted advisors, problem solvers and champions of lasting relationships. At ISPD, we aim to cultivate professionals who are ethical, empathetic and driven to make a positive impact.
At ISPD you will find more than courses. You will find a supportive network of mentors, peers and placement support dedicated to your success. Our faculty have walked the path you are about to take, and they are eager to share what they have learned. If you are ready to learn, reach your full potential and build a prosperous sales career, we invite you to join us. Together, we will redefine what it means to sell, to lead and to thrive.
Simon Sayan, Founder, ISPD
Come and see how we teach
Book a free counselling call and we will tell you which programme fits.